PROCESS
Creating this project has been a long but exciting process. It has gone through several changes, and a lot of thought and research has gone in to making the project as good as possible. It has definitely been a learning process and given me a deeper understanding of the subject. The lessons I have learned from the development of this project will be taken with me into my masters and then in my career, and for that I am grateful.
My passion for marketing and consumer psychology has grown stronger for each day during the research and creation process, and it has proved to me how important conscious communication, as well as a structured plan are, in order to achieve a goal.
I would like to express my gratitude to The University of Sussex, in particular the staff at the Media, Film and Music school, for all the support and help.
The whole process has been documented as the project evolved. If you wish to read through my process book, an online version can be found by clicking on the button to the right side of this page . Thank you for visiting my website, and I hope you will enjoy exploring the different marketing approaches as much as I have.